With the advent of cloud computing services, it’s crucial for IT companies to learn how to market and sell cloud services effectively.
That’s why digital marketing is of paramount importance. The shift in how consumers make their purchasing decisions makes it a must if you want to take lead in selling cloud services.
It’s crucial for you to understand the working of digital marketing and how it can assist your career in IT. The knowledge will help you strategically apply the right tactics and digital tools to reach and engage your audience.
What is Digital Marketing?
Digital marketing is a method of promoting products and brands online. It aims to help businesses reach target consumers through the internet.
Top 5 Digital Marketing types you can use to reach your Customers
To reach your audience wherever they hang out, you should use different types of digital marketing strategies. Use these top 5 digital marketing platforms when selling your cloud services to experience the highest success rate.
Search Engine Optimization (SEO)
Your online business lives at the mercy of search engines such as Bing, Yahoo, and Google. The goal of SEO is to create content in a manner that makes it to show up on the first page on search engines.
Nowadays, every business optimizes its content for search engines. Thus, without SEO, it’s almost impossible to sell your cloud service online.
Search Engine Marketing (SEM)
Search engine marketing (SEM) – Bing Ads and Google AdWords – will help you advertise your services in search engines. Search engines, displays paid content above organic content on SERPs.
Your ad only show up to your target audience, making SEM a pretty effective method.
Social Media Marketing (SMM)
Social media is a way for loved ones to keep in touch, people to follow topics that interest them, or get the latest updates. You need to identify that serves you best when selling cloud services.
Strive to share quality content on social media sites. This will help you interact with readers and position you as an authority in cloud service space. Also, you can do social media marketing through:
- Influencer marketing;
- Hashtag campaign;
- Facebook ads; and
- Paid Twitter.
The main objective of content marketing is to make readers engage with the content by commenting, sharing, and reading it.
You can use it together with other forms of digital marketing, such as SEM or SEO. For instance, to achieve the optimal result, you can build the content around your target keywords.
Content, is an excellent way to showcase your expertise to your audience. Content include webinars, reports, white papers, or blog posts, or guest blogging in popular publications.
In email marketing, you connect with customers directly in their mailboxes. It’s an excellent way to up-sell existing customers and improve brand loyalty.
Latest research shows that emails sent and received daily by business continues to grow at an average rate of 4.4%. Join the bandwagon or you will be overtaken by your competitors.
How can you reach your customers through email marketing? Through:
- Product updates;
- Thank-you email;
- Sending confirmation emails; and
- Creating newsletter campaigns.
For the local market, you can use event invitations to engage your local audience.
What digital marketing are you using? Share in the comment section!